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Digital Marketing Specialist

Digital Marketing Specialist

Best Digital Marketing Trainer

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing’s development has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influence marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

AAMC-Academy of Advanced Media & Communication is the Best Digital Marketing Trainer in Bhubaneswar, Odisha. Our latest updated Google Designed syllabus, experienced Faculties meet the Industry Requirements of the present day.

Syllabus

B02-01 GRAPHIC DESIGNING
• Introduction to Digital Graphics
• Raster Graphic Designing
• Designing Banners, slides, logos etc.
• Image compression and web uptimization

B02-02 VIDEO EDITING
• Introduction to Video Editing
• AV Synchronization
• Creating Advt campaigns
• Video Mastering for Youtube and Vimeo standard

B02-03 INTRODUCTION TO DIGITAL MARKETING
• What is Digital Marketing
• How to improve your marketing results
• Finding Audiences online
• Tactics of digital marketing strategies

B02-04 SEARCH ENGINE OPTIMIZATION
• What is Search Engine
• Search Engine Algorithms
• Keywords Research
• On-page and Off-page SEO
• SEO Site Audits
• Local SEO
• SEO Tools

B02-05 SEARCH ENGINE MARKETING
• Search Engine Marketing
• Understanding the Profitable Keywords
• Search Advertising

B02-06 WEB DESIGNING
• Understanding domain name & Extensions
• Web Server & Hosting
• Planning and Conceptualizing a Website
• Basic HTML & CSS
• Understanding CMS
• SEO Friendly and Responsive Websites
• Site hosting into local server using Xampp

B02-07 GOOGLE ALGORITHM
• What is Google Updates
• Google Panda Update
• Recovery from Panda Updates
• Penguin Updates
• How to save website from Penguin Updates
• Hummingbird Updates
• Pigeon updates

B02-08 SOCIAL MEDIA MARKETING
• Social Media Channels
• Social Networking
• Facebook Marketing
• Twitter Marketing
• YouTube Marketing
• Tracking social media campaigns
• Rules of engagement

B02-09 ADWORDS CAMPAIGN
• PPC Overview
• Elements of Search Ads
• Ad Copy & Ad Extensions
• Campaign Settings
• Bidding, and Reporting
• Conversion Tracking

BO2-10 DISPLAY ADVERTISING
• What is Display Advertising
• Targeting Methods
• Display Ad Optimization
• Measuring Display Success

BO2-11 E-COMERCE MARKETING
• The Nature of E-Commerce
• Retailing on the Internet
• Marketing Research
• Online Lead Generation

BO2-12 COPYWRITING & CONTENT MARKETING
• What Is Copywriting
• How to write for buyers personas
• keyword & title research for content marketing
• Writing Messages and Creating Content
• Content Strategy & Challenges
• Blog Marketing
• Image and Video Marketing

BO2-13 EMAIL MARKETING
• What is Email Marketing
• Process of Email Marketing
• Bulk Email Techniques
• Creating Email Campaign in Mailchimp
• Email Analytics

BO2-14 GOOGLE ANALYTICS
• Understanding of Web Analytics & its Benefits
• Reports and Metrics
• Web Data Analysis Guide
• Cookies Vs Server Based Tracking
• Social media monitoring platforms

BO2-15 MOBILE MARKETING
• Understanding Mobile Devices
• Mobile Marketing & its Benefits
• Mobile Marketing Techniques
• Mobile Advertising and Search
• Mobile Marketing and Social Media
• Mobile Analytics
• Mobile Marketing Applications

BO2-16 ADSENSE & AFFILIATE MARKETING
• Introduction to Adsense
• How to make money using Adsense Marketing
• Affiliate marketing Aaffiliate Marketing
• How to make money using Affiliate Marketing
• Types of Affiliates and Affiliate Networks

BEST CAREER IN DIGITAL MARKETING

Digital marketing is one of the best career for Graduates and Management students in india. AAMC is the best Digital Marketing training Institute in Bhubaneswar.

AAMC STUDENTS

Students at AAMC are getting trained professionally by industry experts. Our syllabus is always update as per the Industry requirements.

PLACEMENT

AAMC's Dedicated HR department is working 24X7 for better placement of our students. Students are working in leading Production companies in India.